2013 saw major retail stores like Victoria's Secret Juicy Couture, Vogue and countless other retailer jump into the action with animated Gif advertisements. Appearing as banner ads across a range of fashion sites, sending them out via email and postings. bringing the animated GIF back into the main stream.
These images have a unique ability to brings life to an image, in turn making the entire page more inspiring, like the magical newspaper images from the Harry Potter movie.
The variety and styles of these GIFs are endless, only limited by the imagination. GIFs have found their way into the virtual works of communication.